This Privacy Policy applies to your dealings with the Asian Fund for Cancer Research
Limited (AFCR).
At AFCR, we respect personal data and we are committed to complying with our privacy
obligations under the Personal Data (Privacy) Ordinance (Cap. 486) (“Ordinance”).
Nothing in this Privacy Policy is intended to limit your rights under the Ordinance.
Please read on for more details about our privacy policy.  For details of the Ordinance,
please visit:
1. We may collect information about you
From time to time, we may gather personal data and other information about you in
connection with our activities.  For example, we may collect information about you when
you donate, enroll in our fundraising events, complete, subscribe to our newsletters, or
update your information with us. We may collect information about you in a variety of
ways, including through our employees, officers, contractors and agents.
2. The types of information that we may collect
The types of information that we may collect include, but are not limited to, information that:
        • identifies you (such as your name, telephone number, fax number, email and
          postal addresses);
        • relates to your financial affairs (for example, credit card information or bank
          account details); and
        • arises or is required in connection with your relationship with us, including your
          activities (such as donations or attending events) for us.
This information is referred to as “Personal Information” in this Privacy Policy. You have
certain rights and options in relation to this information. Please refer to “Marketing of
services and products” and “Access to your Personal Information”.
3. How your Personal Information may be used
AFCR respects your Personal Information. Accordingly, your Personal Information
will be kept confidential, except that we may provide such Personal Information to the
following parties (each a “Transferee”) for the purposes set out under “Main purposes of
keeping your Personal Information”:
        • any agent, contractor or third party service provider who provides us with
          administrative, telecommunications, printing, information technology, payment
          processing, data processing or storage devices or assists us with marketing,
          advertising, campaigning, conducting campaign analyses, preparing donation
          coupons, appeal letters and donor surveys;
        • to the extent permitted by law, any third party data processors (who may be
          within or outside Hong Kong), who agree to comply with the Ordinance and
          agree to put in place adequate and appropriate data retention and security
        • any associated organisation or affiliate of, or any entity controlled by or under
          common control with AFCR (“AFCR Group”);
        • any person to whom an AFCR Group member is under an obligation to make
          disclosure under the requirements of any law binding on that entity or pursuant
          to any guidelines issued by regulatory or other authorities with which the AFCR
          Group member is expected to comply. This could include tax authorities;
        • any actual or proposed assignee of AFCR or participant or sub-participant or
          transferee of AFCR’s rights in respect of you;
        • any person who is under a duty of confidentiality to AFCR, such as a professional
          advisor or another person that has undertaken to keep such information
        • any bank, intermediary, or regulatory authority involved in sending or receiving
          any payment or instruction to or from or in connection with you;
        • any person in connection with any bankruptcy or similar proceeding relating to
          you or your property; and
        • other persons specified in AFCR’s statements, notices and terms and conditions
          that may be made available to you from time to time.
Unless expressly prohibited by applicable law, your Personal Information may be
processed, kept and transferred or disclosed in and to any country (in or outside Hong
Kong) as AFCR or any Transferee considers appropriate for the purposes set out under
“Main purposes of keeping your Personal Information” below. Your Personal Information
may also be released or disclosed in accordance with the local practices and laws, rules
and regulations (including any governmental acts and orders) in such country.
This section is subject to your rights under “Marketing of services and products”.
4. Main purposes of keeping your Personal Information
AFCR and any Transferee may collect, compile and use your Personal Information for
the following purposes:
• to keep you informed of the latest cancer research, news and developments and
provide updated public education information;
        • to keep you informed of AFCR’s events and activities and to invite enrolment in
          AFCR fundraising events;
        • to process your donation and issue receipts;
        • to conduct donor surveys;
        • to conduct statistical analysis;
        • to solicit funds and other forms of support for AFCR’s programmes;
        • to comply with applicable laws, regulations and guidelines issued by regulatory
          authorities, industry bodies or other authorities to which AFCR is subject to or
          with which it is expected to comply;
        • to process requests for information about AFCR or its activities;
        • to provide you with a more personalised Web experience;
        • for other purposes agreed with you; and
        • for any other purposes directly relating to any of the above.
5. AFCR will not sell your Personal Information
Without obtaining your prior written consent, AFCR and the Transferees will not sell,
trade or rent your Personal Information for a monetary or in kind gain.
6. Marketing of services and products
Choice in relation to how your Personal Information is used
You can choose not to share your Personal Information with AFCR or within the AFCR
Group. It is your choice to tell AFCR if you do not want it or any AFCR Group member
to market to you in any way or in a certain way.  For example, you may agree to be
contacted by mail but not by telephone.
You may, at any time, make such a choice, by contacting us using the details provided
in “Contact us” below.
Direct marketing
From time to time, AFCR may use your Personal Information to provide you with emails,
updates, invitations, newsletters, phone calls or text messages about our fundraising
events and initiatives, to invite you to make a donation and/or to invite you to participate
in a donor survey, but only if you indicate that you have no objection to our doing so
when we collect your Personal Information.
Even if you have given us your consent to use your Personal Information for direct
marketing purposes, you may withdraw your consent at any time free of charge by
contacting us using the details provided in “Contact us” below, or by following the
instructions on how to unsubscribe which are contained in all of our email newsletters.
The withdrawal of your consent will be processed and will take effect as soon as
7. AFCR’s website
Information collected online
AFCR’s web server automatically recognises the domain name, server address and
browsing history, but not the email addresses, of visitors to AFCR’s website. AFCR
collects aggregate information on what pages are visited, as well as information
volunteered by visitors to the AFCR website – such as survey information and site
registrations.  No personally identifiable information is collected in respect of visitors to
the AFCR website unless it is given by them in the process of their visit.
The information collected is used to improve the content of AFCR’s website and may
also be used for one or more of the purposes set out in “Main purposes of keeping
your Personal Information”.  This information will not be shared or disclosed with other
organisations for commercial purposes.
By using our website, you consent to the collection and use of this information by AFCR.
What about “cookies”?
“Cookies” are small pieces of data that are stored by your browser on your computer’s
hard drive. You are informed that when you visit the AFCR website, cookies may be
installed automatically and retained temporarily in your memory or on your hard disk.
Cookies record information about your use of the AFCR website.
Our cookies do not contain any personally identifying information but they do enable us
to provide additional features for your enjoyment of the AFCR website.
By accessing our website, you acknowledge that you have been informed of this
practice and authorise AFCR to use any information collected through our use of
cookies in connection with the purposes set out under “Main purposes of keeping your
Personal Information” above.  You can normally deactivate the cookies in the settings
of your navigation software.  Most of the features on the AFCR website are accessible
even with cookies deactivated.
Links to other websites
AFCR’s website may contain hypertext links to other websites that are not controlled by
AFCR.  AFCR disclaims all liability for the privacy practices or content of other websites.
8. Security and retention of Personal Information
AFCR undertakes to use its best efforts to protect the quality and integrity of your Personal
Information.  AFCR intends to take reasonably practicable steps to ensure that:
        • Personal Information held by it is protected against unauthorised or accidental
          access, processing, erasure or other unauthorised usage;
        • Personal Information held by it or any Transferee is only used for such period as
          reasonably required and is then erased; and
        • Transferees comply with the requirements of the Ordinance.
However, AFCR cannot ensure the security and confidentiality of internet
communications, which may not be secured by encryption.  All information transmitted
via the internet is at your own risk.
9. Access to your Personal Information
You may do the following things in respect of your Personal Information that is protected
by the Ordinance:
        • ascertain whether AFCR holds Personal Information about you;
        • access your Personal Information;
        • require AFCR to correct your Personal Information which is inaccurate;
        • find out about  AFCR’s policies and practices in relation to your Personal
          Information; and
        • be informed of the kind of Personal Information held by AFCR.
If you wish to request access to and/or correct your personal data held by us, please do
so in writing. Our contact details are set out in “Contact us” below.
In accordance with the Ordinance, AFCR has the right to charge a reasonable fee for
the processing of any request to access Personal Information.
10. Changes to Our Privacy Policy
This Privacy Policy is dated 7 October 2014.
If AFCR decides to update or change its Privacy Policy, the latest version will be
available on the AFCR website.
Please check the AFCR website periodically for changes.
Contact us
AFCR welcomes your questions and comments about privacy.
Our contact details are set out below:
Address:  5/F Dah Sing Life Building, 99-105 Des Voeux Road Central, Hong Kong
Telephone:     (852) 2156 9684
Fax:                 (852) 2156 9685