The Asian Fund for Cancer Research (AFCR) is proud to support Mr. Sunil Tuli, Group CEO of King Power Group (Hong Kong), as he takes on a demanding Himalayan trek to raise critical funds for high-impact cancer research.
In February 2026, Mr. Tuli will travel to Nepal’s Annapurna region to take on the Mardi Himal Trek, a five-day expedition reaching an altitude of 4,500 meters. As part of the global #KickCancerThon initiative, this journey is both a physical challenge and a powerful commitment to advancing progress against cancer.
Why This Challenge Matters
#KickCancerThon was created by Sinead Moodie and her father Martin Moodie, founders of The Moodie Davitt Report, a leading publication in the travel retail and duty-free industry where Mr. Tuli has worked for over 40 years.
Sinead was diagnosed with Stage 4 NUT Carcinoma Lung Cancer, an ultra-rare and aggressive variant of cancer. A lifelong non-smoker and just 40 years old, she faces this challenge with a young family. Her determination to turn a personal diagnosis into a global call for action has inspired supporters across industries and borders.
Her courage and determination deeply resonated with Mr. Tuli, motivating him to stand in solidarity and contribute meaningfully to this global effort.
“This five-day trek will surely test my endurance, but it is worth it to support this admirable initiative and help raise global visibility and funds for cancer research,” said Mr. Tuli.
Supporting Cancer Research Through AFCR
As part of #KickCancerThon, Mr. Tuli has set a personal fundraising target of US$20,000 in support of AFCR’s cancer research efforts.
100% of the proceeds will go directly to cancer research, as Mr. Tuli is personally covering all expedition-related expenses. Every contribution—large or small—directly fuels scientific discovery and innovation aimed at improving cancer prevention, diagnosis, and treatment.
How You Can Support
Your donation to Sunil Tuli’s Himalayan Trek will directly support AFCR’s ongoing efforts to fund innovative research that leads to new treatments and cures for cancer. Every contribution helps move science forward and brings us closer to a world without cancer.
Learn More about the campaign: https://himalayan-trek-for-cancer-research.raiselysite.com/
